logo ceed

Challenges for communication management and public relations in international mergers and acquisitions, Ryszard Ławniczak

The editor of the volume is a professor at the Poznan University of Economics, one of two universities in the world (besides the University of Pretoria in South Africa) to have attached its Department of Economic Journalism and Public Relations to the Faculty of Economics, with a defining interest in the "econo-centric" area of public relations research.

It has taken the current 2008-2009 economic slowdown, or crisis, in the world economy to bring economics to the forefront of public relations research. This book tries to fill this gap by presenting contributions of respected international scholars, representing different cultures and practical experience, to share their knowledge on communication strategies and instruments in international mergers and acquisitions, as well as case studies relevant to the topic.